Sonoco has been awarded several Gold-and Silver-level Achievement Awards at the Flexible Packaging Association (FPA) Annual Meeting. Sonoco’s PrimaPak package for Perfetti Van Melle Mentos SHARE-A-BOWL was awarded a Gold Award for Packaging Excellence, a Silver Award for Expanding the Use of Flexible Packaging and a Silver Award for Technical Innovation. Sonoco’s PromoPeel integrated label technology for flexible packaging was awarded a Silver Award for Printing and Shelf Impact.
“We’re so proud of these achievements – it’s an honor to be recognized by our peers,” said Ross Bushnell, Division Vice President and General Manager, Sonoco Global Flexibles. “As a company, we value brand and consumer insights as the engine for innovation. Each of these new technologies represents unmet needs in the marketplace, delivering added value to both customers and consumers, and that’s a powerful combination.”
The PrimaPak package is a flexible, stackable and reclosable package produced from a single roll of film, including a peel/reseal opening. Designed as an alternative to stand-up pouches and rigid packaging such as trays or tubs, the PrimaPak package stands out on the shelf as a unique hybrid of flexible and rigid packaging. Due to its lightweight rectangular shape, the PrimaPak package improves package cube by up to 30 percent, maximizes manufacturing efficiencies, and reduces warehousing space and transportation demands.
“We see the markets moving toward lightweight packaging that cubes better than traditional bags or stand up pouches,” said James Sanfilippo, President of Sonoco Elk Grove, Inc. “We are excited by the growth potential of technologies like PrimaPak packaging. Retailers, CPGs and consumers are starting to demand packaging that fits traditional and e-commerce distribution, and PrimaPak is well suited for both purposes.”
Replacing a separately applied pressure sensitive label (PSL), PromoPeel technology is integrated into the film structure, ensuring a consistent placement that won’t obscure key brand messaging or other purchasing cues. PromoPeel technology improves labor efficiencies and reduces scrap by running on existing lines while avoiding secondary processes associated with traditional PSL application. With no adhesive residue and a lay-flat performance, PromoPeel label technology is also appreciated by retail cashiers and downstream stakeholders who are part of the coupon clearinghouse process.
The awards were presented during the 2018 FPA Flexible Packaging Achievement Awards Ceremony on Tuesday, March 13, in conjunction with the 2018 FPA Annual Meeting. This year, only 20 packaging solutions were recognized from a total of 164 award entries. All winning packages and competition entries will be on display during the 2018 FPA Annual Meeting and online at www.flexpack.org.
Sonoco is a multi-billion dollar global provider of consumer packaging, industrial products, protective solutions and display and packaging services, with headquarters in Hartsville, South Carolina USA and has more than 335 operations in 33 countries, producing packaging for a variety of industries and many of the world’s most recognized brands, in turn serving customers in 85 nations.
The Flexible Packaging Association is the U.S. association of the manufacturers of flexible packaging; and, material or equipment suppliers to the industry. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials, and includes bags, pouches, labels, liners, wraps, rollstock, and other flexible products.
Established in 1951, The Flexible Packaging Association has seen the industry grow from $400 Million in the early 1950s to $27 Billion today. Members include small, medium and large converters and suppliers representing seventy percent of the “value added” Flexible Packaging industry. FPA is the leading advocate and voice for the U.S. flexible packaging industry. FPA provides valuable benefits, programs, and services that support the success, growth, and advancement of the competitive business climate of our members.
